Social Media marketing Course

Course Description:

This course offers a comprehensive overview of social media marketing strategies and tactics, focusing on leveraging popular social platforms to enhance brand visibility, engage with audiences, and drive business growth. Participants will explore key concepts, tools, and best practices in social media marketing through real-world examples and practical exercises. By the end of the course, students will be equipped with the skills necessary to develop and execute effective social media marketing campaigns.

Course Module:

Module 1: Social Media Marketing: A Beginner’s Guide

• What Constitutes Social Media Elements of Digital Marketing?
• Classification of Social Networking Sides
• Opportunities & Limitations in Managing Social Media Marketing
• Measures and Indicators in Social Media Marketing

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Module 2: How to Begin to Create and Define Your Company Goals

• Setting Clear Objectives and Goals
• Identifying Target Audiences and Buyer Personas
• Content Planning and Editorial Calendar
• Establishing Brand Voice and Messaging
• Budgeting and Resource Allocation

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Module 3: Creating Compelling Content

• Understanding Different Types of Social Media Content
• Content Creation Best Practices
• Visual Content Creation: Images, Videos, and Info-graphics
• Writing Engaging Copy and Captions
• User-Generated Content Strategies

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Module 4: Building and Managing Social Media Channels

• Setting Up and Optimizing Social Media Profiles
• Brand Consistency Across Platforms
• Community Management and Engagement Strategies
• Tools for Social Media Management and Automation
• Monitoring and Responding to Social Media Conversations

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Module 5: Paid Advertising on Social Media

• Introduction to Social Media Advertising Platforms
• Targeting Options and Audience Segmentation
• Creating Effective Ad Campaigns
• Budgeting and Bidding Strategies
• Monitoring Ad Performance and Optimization Techniques

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Module 6: Influencer Marketing

• Defining influencer marketing and its relevance
• Recognizing and Developing Associations with the Key Influencers
• Contracting for Business and Pay
• How to Assess the Impact of Influencer Marketing
• Ethical Consideration and the Disclosure of Information

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Module 7: Social Media Analytics and Reporting

• Setting Up Social Media Analytics Tools
• Tracking Key Metrics and Performance Indicators
• Analyzing Audience Insights and Engagement Data
• Reporting on Social Media Campaign Performance
• Iterating and Improving Social Media Strategies

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Module 8: Crisis Management and Reputation

• Understanding Social Media Crisis Situations
• Developing a Crisis Management Plan
• Handling Negative Comments and Feedback
• Rebuilding Trust and Reputation Recovery
• Case Studies of Successful Crisis Management

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Module 9: New Trends in Social Media Marketing

• Exploring the New Social Media Sites
• The growth of Video Content consumption and Live Streaming
• Social Commerce and Shoppable content amd posts
• User Privacy and Data Protection
• Future Trends and Prospects of Social Media Marketing

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Module 10: Project Work and Case Studies

• How to Build a Social Media Marketing Campaign
• Applying Strategy in Different Interfaces
• Measuring Campaign Effectiveness, Assessing Campaign Outcomes and Providing Suggestions
• Reporting the Results and the Findings to Stakeholders

Course Conclusion:

At the end of this course, the participant will have a clear knowledge of fundamentals in SM and strategies to foster participation, enhance reputation and meet organizational goals. They will be knowledgeable in all aspect that concern marketing on social media and how they can effectively work on social media platforms to help their organizations to grow in the digital environment.