The Complete Digital Marketing Course

Join Creativepoint Academy, a leading digital marketing agency in Coimbatore with over 15 years of experience and 6000+ satisfied clients, for our easy-to-follow Digital Marketing Course. We specialize in simplifying complex concepts, ensuring anyone can learn and excel in digital marketing techniques.

At Creativepoint Academy, you can learn from real-time experts as trainers, engage in live projects, earn certification, all at affordable fees, with flexible scheduling, and receive placement support.

At Creativepoint Academy in Coimbatore, our Digital Marketing Training is perfect for beginners and pros alike. Learn about SEO, SEM, SMM, Affiliate Marketing, Content Marketing, Email Marketing, and more. Get hands-on experience with tools like Google Search Console and Google Ads. With expert guidance, you’ll work on real projects and earn a certification.

Module 1: Introduction to Digital Marketing

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• Understanding the basics of digital marketing
• The Importance of digital marketing in today’s business landscape
• The Evolution of digital marketing channels

Module 2: Website Optimization

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• The Basics of website design and usability
• The Importance of responsive design
• SEO fundamentals and best practices
• Introduction to Google Analytics

Module 3: Content Marketing

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• Creating engaging and relevant content
• Understanding different content formats (blogs, videos, infographics, etc.)
• Content distribution strategies
• Content calendar planning

Module 4: Social Media Marketing

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• An Overview of popular social media platforms
• Creating and optimizing social media profiles
• Social media content strategy
• Paid advertising on social media platforms

Module 5: Email Marketing

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• Building an email list
• Crafting effective email campaigns
• Email automation and segmentation
• Email marketing analytics and optimization

Module 6: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

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• Introduction to search engine marketing
• Setting up and managing PPC campaigns
• Keyword research and targeting
• Monitoring and optimizing PPC campaigns
• Performance tracking and optimization techniques

Module 7: Display Advertising and Remarketing

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• Understanding display advertising
• Targeting options in display advertising
• Implementing remarketing campaigns

Module 8: Mobile Marketing

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• Overview of the mobile marketing landscape
• Creating mobile-friendly content
• Mobile advertising strategies
• App marketing and promotion

Module 9: Analytics and Data-driven Marketing

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• Introduction to marketing analytics
• Key metrics and KPIs
• Data analysis tools and techniques
• Using data to optimize marketing strategies

Module 10: Strategy and Planning

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• Developing a digital marketing plan
• Setting goals and objectives
• Budgeting and resource allocation
• Measuring and reporting on campaign performance

These modules provide a comprehensive overview of various aspects of digital marketing, equipping students with the knowledge and skills necessary to excel in this rapidly evolving field.

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