The Complete Digital Marketing Course

Learn Digital Marketing at Creativepoint Academy, a professional digital marketing service provider in Coimbatore catering to over 6000+ clients for more than 15 years. Our focus is to make even the most complicated topic easy to understand and make it possible for anyone to master the different approaches in digital marketing.

At Creativepoint Academy, trainers are the current industry experts and provide live project exposure, and certification, at low fees and they also provide flexible timings and placement assistance.

Digital Marketing Training at Creativepoint Academy in Coimbatore is suitable for both freshers as well as experienced persons. Learn the basics of SEO and SEM, SMM, Affiliate, Content Marketing, Email Marketing and others. Gain practical experience in managing tools such as Google Search Console and Google Ads. These courses involve using real projects as well as coming out with a certification with the help of the instructors.

Module 1: Introduction to Digital Marketing

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• Understanding the basics of digital marketing
• The Importance of digital marketing in today’s business landscape
• The Evolution of digital marketing channels

Module 2: Website Optimization

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• The Basics of website design and usability
• The Importance of responsive design
• SEO fundamentals and best practices
• Introduction to Google Analytics

Module 3: Content Marketing

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• Creating engaging and relevant content
• Understanding different content formats (blogs, videos, infographics, etc.)
• Content distribution strategies
• Content calendar planning

Module 4: Social Media Marketing

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• An Overview of popular social media platforms
• Creating and optimizing social media profiles
• Social media content strategy
• Paid advertising on social media platforms

Module 5: Email Marketing

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• Building an email list
• Crafting effective email campaigns
• Email automation and segmentation
• Email marketing analytics and optimization

Module 6: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

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• Introduction to search engine marketing
• Setting up and managing PPC campaigns
• Keyword research and targeting
• Monitoring and optimizing PPC campaigns
• Performance tracking and optimization techniques

Module 7: Display Advertising and Remarketing

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• Understanding display advertising
• Targeting options in display advertising
• Implementing remarketing campaigns

Module 8: Mobile Marketing

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• Overview of the mobile marketing landscape
• Creating mobile-friendly content
• Mobile advertising strategies
• App marketing and promotion

Module 9: Analytics and Data-driven Marketing

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• Introduction to marketing analytics
• Key metrics and KPIs
• Data analysis tools and techniques
• Using data to optimize marketing strategies

Module 10: Strategy and Planning

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• Developing a digital marketing plan
• Setting goals and objectives
• Budgeting and resource allocation
• Measuring and reporting on campaign performance

These modules provide a comprehensive overview of various aspects of digital marketing, equipping students with the knowledge and skills necessary to excel in this rapidly evolving field.

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